Zero-Click Search
Search queries answered directly on the results page without requiring users to click through to a website.
Understanding Zero-Click Search
Zero-click searches occur when Google, AI Overviews, or featured snippets provide complete answers without needing visits to source sites. While this reduces click-through rates, being the cited source builds brand awareness and authority. For AI visibility, the goal is often citation and mention rather than traffic, especially for informational queries.
See Also
AI Overviews
Google's AI-generated summaries that appear at the top of search results, powered by their Gemini AI model.
Citation Authority
A measure of how frequently and reliably AI systems cite your content as a source when generating responses.
Featured Snippets
Selected search results displayed prominently at the top of Google, often called 'position zero'.