Rich Snippets
Enhanced search results that display additional information like ratings, prices, or images beyond title and description.
Understanding Rich Snippets
Rich snippets are generated from structured data markup (schema.org) and make search results more informative. While primarily for traditional search, rich snippets indicate well-structured content that AI systems can also easily interpret. Proper structured data often leads to both rich snippets and improved AI citations.
See Also
Featured Snippets
Selected search results displayed prominently at the top of Google, often called 'position zero'.
Schema.org
A collaborative vocabulary for structured data markup, supported by major search engines and AI systems.
Structured Data
A standardized format (typically JSON-LD) for providing explicit information about page content to search engines and AI systems.