Schema.org
A collaborative vocabulary for structured data markup, supported by major search engines and AI systems.
Understanding Schema.org
Schema.org provides standardized schemas for describing content types (articles, products, events, FAQs, etc.). Created by Google, Microsoft, Yahoo, and Yandex, it's the industry standard for structured data. AI systems rely heavily on schema.org markup to understand content context, making proper implementation crucial for AI visibility.
See Also
JSON-LD
JavaScript Object Notation for Linked Data - the preferred format for implementing structured data on websites.
Rich Snippets
Enhanced search results that display additional information like ratings, prices, or images beyond title and description.
Structured Data
A standardized format (typically JSON-LD) for providing explicit information about page content to search engines and AI systems.