Technical

301 Redirect

A permanent redirect that sends users and crawlers from one URL to another, preserving SEO value and authority.

Understanding 301 Redirect

301 redirects indicate a page has permanently moved. They transfer ~90-99% of link equity to the new URL. For AI visibility, proper 301 redirects ensure AI crawlers find current content and don't waste crawl budget on outdated URLs. Use 301s when consolidating content, changing URLs, or migrating domains.

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