GEO (Generative Engine Optimization)
The practice of optimizing content specifically for AI-powered generative search engines and chatbots.
Understanding GEO (Generative Engine Optimization)
GEO focuses on making content discoverable and citable by generative AI systems that create answers rather than just linking to results. This includes optimizing for ChatGPT with search, Google AI Overviews, Perplexity, and similar platforms. GEO techniques emphasize direct answers, citation-worthy facts, clear source attribution, and content that AI can confidently reference.
See Also
AI SEO
Search engine optimization strategies specifically designed for AI-powered search engines and assistants.
AI Visibility
The degree to which a website or brand is discoverable, understood, and cited by AI systems like ChatGPT, Claude, and Perplexity.
LLM Optimization
The practice of optimizing content and website structure specifically for large language models to better understand, index, and cite.