SEO & Content

Knowledge Graph

Google's database of entities and their relationships, used to understand and connect information across the web.

Understanding Knowledge Graph

The Knowledge Graph powers Google's understanding of entities (people, places, things, concepts) and how they relate. Being included in the Knowledge Graph enhances both traditional SEO and AI visibility. AI systems often reference Knowledge Graph data, so entity recognition through structured data and consistent brand mentions is valuable.

See Also

Structured Data

A standardized format (typically JSON-LD) for providing explicit information about page content to search engines and AI systems.

Related Resources

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