Complete AI SEO Audit Checklist
A comprehensive checklist to audit your website's visibility to AI systems like ChatGPT, Claude, and Perplexity.
1AI Crawler Access
Check robots.txt allows GPTBot
Ensure GPTBot is not blocked in your robots.txt file
Check robots.txt allows ClaudeBot
Verify Claude-Web and anthropic-ai are allowed
Check robots.txt allows PerplexityBot
Confirm PerplexityBot has access to crawl
Check robots.txt allows Google-Extended
Allow Google's AI training crawler
Review crawl-delay settings
Ensure crawl delays aren't blocking AI bots
2Structured Data
Implement Organization schema
Add JSON-LD for your company information
Add Article/BlogPosting schema
Mark up blog posts with proper schema
Implement FAQ schema where relevant
Use FAQPage schema for Q&A content
Add BreadcrumbList schema
Help AI understand site hierarchy
Validate structured data
Use Google's Rich Results Test tool
3Content Structure
Use clear H1-H6 hierarchy
Logical heading structure helps AI parse content
Write explicit definitions
Define key terms clearly for AI comprehension
Include summary paragraphs
Start sections with clear summaries
Use descriptive link text
Avoid 'click here' - use meaningful anchor text
Add alt text to images
Describe images for AI understanding
4Technical Foundation
Ensure fast page load times
AI crawlers have timeout limits
Fix broken links
404s hurt crawlability and authority
Submit XML sitemap
Help AI discover all your pages
Implement canonical URLs
Prevent duplicate content confusion
Enable HTTPS
Security is a trust signal for AI
Checklist Summary
20 total items across 4 sections