Fix Outdated AI Information About Your Brand
AI assistants are telling users wrong or outdated information about your company, products, or services. Learn how to correct this.
Symptoms
You might have this problem if you're experiencing:
ChatGPT mentions old product names or discontinued services
AI provides incorrect pricing or features
Outdated company information appears in AI responses
Users are confused by conflicting information from AI
Common Causes
This problem is usually caused by:
AI training data is based on older web crawls
Your website still contains outdated information
Old content ranks higher than updated content
Inconsistent information across your web properties
Third-party sites have outdated information about you
How to Fix It
Follow these steps to resolve this issue:
Audit and update all pages with current, accurate information
Add 'Last Updated' dates to key pages to signal freshness
Implement proper canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated 'About' page with current company information
Reach out to third-party sites to update their information about you
Prevention Tips
Prevent this problem from happening again:
Schedule quarterly content audits
Use structured data with dateModified properties
Maintain consistency across all web properties
Monitor what AI says about you regularly
Helpful Resources
Other Common Problems
Not Appearing in ChatGPT Recommendations
Your competitors show up when users ask ChatGPT for recommendations, but your brand is nowhere to be found. Here's why and how to fix it.
Competitors Being Recommended Instead of You
When users ask AI for solutions in your category, competitors get mentioned while you're invisible. Here's how to change that.
AI Doesn't Understand What Your Product Does
AI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly.