Structured Data for AI Visibility
Complete checklist for implementing structured data (JSON-LD) to improve how AI systems understand your content.
1Essential Schemas
Add Organization schema to homepage
Include name, logo, URL, social profiles
Implement WebSite schema
Define your site's search functionality
Add WebPage schema to key pages
Mark up important landing pages
Use Article schema for blog posts
Include headline, author, datePublished
2Content-Specific Schemas
Add FAQPage schema
Mark up FAQ sections for rich results
Implement HowTo schema
For step-by-step guides and tutorials
Use Product schema if applicable
For product pages with pricing
Add Service schema
Define your service offerings
Implement BreadcrumbList
Show page hierarchy to AI
3Implementation Best Practices
Use JSON-LD format
Preferred over microdata or RDFa
Place in <head> or end of <body>
Ensure schema is easily found
Don't duplicate schema types
One schema per type per page
Keep schema accurate
Match schema data to visible content
Test with Rich Results Test
Validate before deploying
4Advanced Implementation
Link entities with @id
Connect related schemas together
Use @graph for multiple schemas
Cleanly organize multiple types
Add sameAs for social profiles
Connect your brand across platforms
Implement speakable schema
Mark content suitable for voice
Checklist Summary
18 total items across 4 sections