Launching Programmatic SEO Pages
Pre-launch and post-launch checklist for deploying programmatic SEO pages at scale.
1Pre-Launch: Data & Content
Validate data completeness
Ensure all data fields are populated
Check for duplicate content
Each page needs unique value
Review content quality
Spot-check generated content
Verify internal links work
Test cross-linking between pages
Check meta titles/descriptions
Unique metadata for each page
2Pre-Launch: Technical
Test page load performance
Ensure fast rendering at scale
Verify mobile responsiveness
Check on multiple devices
Validate structured data
Test schema on sample pages
Check canonical URLs
Prevent self-competition
Review robots.txt
Ensure pages are crawlable
3Launch
Generate and submit sitemap
Include all new URLs
Request indexing in GSC
Speed up Google discovery
Submit to Bing Webmaster
Don't forget Bing for AI
Monitor server performance
Watch for crawl spikes
4Post-Launch
Monitor indexing progress
Track pages indexed over time
Check for crawl errors
Fix any issues in Search Console
Track ranking progress
Monitor keyword positions
Analyze user engagement
Review bounce rates and time on page
Iterate based on data
Improve underperforming pages
Checklist Summary
19 total items across 4 sections