SEO & Content

Search Intent

The underlying goal or purpose behind a search query - informational, navigational, commercial, or transactional.

Understanding Search Intent

Search intent determines what users actually want to accomplish. AI systems are particularly good at understanding intent beyond keywords. For AI visibility, matching content to true search intent is critical - informational content for research queries, product details for commercial intent. AI assistants prioritize content that clearly satisfies user intent.

See Also

Conversational Search

Search interactions that use natural language queries and follow-up questions, common in AI assistants.

Long-Tail Keywords

Longer, more specific search phrases that typically have lower search volume but higher conversion rates.

Related Resources

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