Perplexity AI
An AI-powered search engine that provides direct answers with cited sources, combining search and LLM capabilities.
Understanding Perplexity AI
Perplexity represents a new category of AI search engines that retrieve web content in real-time and synthesize it into comprehensive answers with source citations. Being cited by Perplexity requires authoritative, well-structured content. Unlike traditional search, Perplexity users often discover brands through citations rather than link clicks.
See Also
AI Visibility
The degree to which a website or brand is discoverable, understood, and cited by AI systems like ChatGPT, Claude, and Perplexity.
Citation Authority
A measure of how frequently and reliably AI systems cite your content as a source when generating responses.
RAG (Retrieval-Augmented Generation)
A technique where AI systems retrieve real-time information from the web to generate more accurate, up-to-date responses.