Conversational Search
Search interactions that use natural language queries and follow-up questions, common in AI assistants.
Understanding Conversational Search
Conversational search allows users to ask questions naturally and refine queries through dialogue, as with ChatGPT, Claude, or Google Assistant. Optimizing for conversational search means structuring content to answer specific questions, providing context for follow-ups, and using natural language patterns. This differs from keyword-based optimization.
See Also
AI SEO
Search engine optimization strategies specifically designed for AI-powered search engines and assistants.
Long-Tail Keywords
Longer, more specific search phrases that typically have lower search volume but higher conversion rates.
Search Intent
The underlying goal or purpose behind a search query - informational, navigational, commercial, or transactional.