SEO & Content

Content Clusters

A content organization strategy using pillar pages and related cluster content linked together to build topical authority.

Understanding Content Clusters

Content clusters consist of a main pillar page covering a topic broadly, with multiple cluster pages diving into specific subtopics, all interlinked. This structure helps AI systems understand your expertise depth. Well-organized clusters make it easy for AI to find comprehensive, authoritative information on specific subjects.

See Also

Internal Linking

Hyperlinks between pages on the same website, used to establish site structure and content relationships.

Topical Authority

The perceived expertise a website has on a specific subject, built through comprehensive, high-quality content coverage.

Related Resources

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