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CMOs

AI Visibility Guide for CMOs

Strategic guide for Chief Marketing Officers to integrate AI visibility into their marketing strategy and stay ahead of the competition.

CMOs에게 AI 검색 노출이 중요한 이유

As CMO, you're responsible for brand visibility across all channels. AI is becoming a primary discovery channel—when prospects ask ChatGPT or Claude for recommendations, your brand needs to appear. CMOs who ignore AI visibility risk losing market share to competitors who optimize early.

주요 과제

1

AI visibility isn't part of traditional marketing playbooks

2

Difficult to measure ROI on AI optimization efforts

3

Team lacks expertise in AI-specific optimization

4

Competitors may already be optimizing for AI

5

Budget allocation unclear for this emerging channel

핵심 우선순위

1

Audit current AI visibility across all major platforms

2

Integrate AI optimization into existing SEO strategy

3

Build internal capabilities or partner with specialists

4

Establish AI visibility KPIs and reporting

5

Allocate budget for AI-specific optimization

실행 항목

다음의 구체적인 단계부터 시작하세요:

1

Run test queries on ChatGPT, Claude, and Perplexity to see if your brand appears

2

Check robots.txt to ensure AI crawlers aren't blocked

3

Brief your content team on AI-optimized content creation

4

Add AI visibility metrics to your marketing dashboard

5

Schedule quarterly AI visibility audits

핵심 추적 지표

Brand mentions in AI responses

AI-referred traffic volume

Citation rate in Perplexity searches

Share of voice in AI recommendations vs competitors

AI 검색 노출, 지금 바로 개선해 보세요

귀사의 직무와 조직에 맞는 맞춤형 AI 검색 노출 전략을 받아보세요.