CMOs: Get Your Content Indexed by AI
How cmos can identify and solve the problem of content not being indexed by ai systems. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, your content exists but AI systems haven't discovered or indexed it. Learn how to get your pages into AI training and retrieval systems. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
New content isn't reaching AI systems
AI has no knowledge of recent updates
Minimal AI crawler activity on your site
Indexing issues limit AI discovery
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Create and submit comprehensive XML sitemap
Improve internal linking to distribute authority
Optimize page speed for crawler efficiency
Ensure content is server-rendered, not client-only
Submit to Bing Webmaster Tools (used by multiple AI systems)
Link new content from your homepage or hub pages
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team