CMOs: Get Your Content Indexed by AI
How cmos can identify and solve the problem of content not being indexed by ai systems. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, your content exists but AI systems haven't discovered or indexed it. Learn how to get your pages into AI training and retrieval systems. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
New content isn't reaching AI systems
AI has no knowledge of recent updates
Minimal AI crawler activity on your site
Indexing issues limit AI discovery
Solutions for CMOs
Strategies tailored for cmos:
Create and submit comprehensive XML sitemap
Improve internal linking to distribute authority
Optimize page speed for crawler efficiency
Ensure content is server-rendered, not client-only
Submit to Bing Webmaster Tools (used by multiple AI systems)
Link new content from your homepage or hub pages
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team