CMOs: Help AI Understand Your Product
How cmos can identify and solve the problem of ai doesn't understand what your product does. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, aI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
AI provides vague or incorrect descriptions
Key value propositions aren't communicated by AI
AI miscategorizes or confuses your offering
Technical details are oversimplified
Solutions for CMOs
Strategies tailored for cmos:
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Write content for someone with zero context about your space
Add an FAQ addressing 'What is [product]?' and 'What does [product] do?'
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team
This Problem for Other Roles
Founders & CEOs
AI Doesn't Understand What Your Product Does for founders & ceos
Growth Marketers
AI Doesn't Understand What Your Product Does for growth marketers
SEO Managers
AI Doesn't Understand What Your Product Does for seo managers
Product Managers
AI Doesn't Understand What Your Product Does for product managers