CMOs: Get Cited More Often by AI Assistants
How cmos can identify and solve the problem of low citation rate in ai responses. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, aI mentions your category but rarely cites your specific content or brand. Increase your citation frequency with these strategies. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
Thought leadership content isn't getting AI citations
Brand content is invisible to AI citation systems
Competitors get cited for topics you're expert in
Marketing content doesn't appear in AI sources
Solutions for CMOs
Strategies tailored for cmos:
Publish original research with specific statistics
Create quotable data points and findings
Structure content with clear, citable statements
Build domain authority through quality backlinks
Write definitive guides that become go-to resources
Include specific numbers, percentages, and findings
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team