CMOs: Fix Outdated AI Information About Your Brand
How cmos can identify and solve the problem of ai giving outdated information about your brand. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, aI assistants are telling users wrong or outdated information about your company, products, or services. Learn how to correct this. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
AI mentions old campaigns, positioning, or brand messages
Outdated pricing appears in AI responses about your products
Rebranding efforts aren't reflected in AI descriptions
AI provides inconsistent information vs. current marketing
Solutions for CMOs
Strategies tailored for cmos:
Audit and update all pages with current, accurate information
Add 'Last Updated' dates to key pages to signal freshness
Implement proper canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated 'About' page with current company information
Reach out to third-party sites to update their information about you
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team
This Problem for Other Roles
Founders & CEOs
AI Giving Outdated Information About Your Brand for founders & ceos
Growth Marketers
AI Giving Outdated Information About Your Brand for growth marketers
SEO Managers
AI Giving Outdated Information About Your Brand for seo managers
Product Managers
AI Giving Outdated Information About Your Brand for product managers