Growth Marketers: Fix Outdated AI Information About Your Brand
How growth marketers can identify and solve the problem of ai giving outdated information about your brand. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, aI assistants are telling users wrong or outdated information about your company, products, or services. Learn how to correct this. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI provides outdated information about your growth marketers responsibilities
Old content still appears in AI responses
Recent updates aren't reflected in AI knowledge
AI gives inconsistent information across queries
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Audit and update all pages with current, accurate information
Add 'Last Updated' dates to key pages to signal freshness
Implement proper canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated 'About' page with current company information
Reach out to third-party sites to update their information about you
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers
How-To Guides
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