Growth Marketers: Why AI Recommends Your Competitors Over You
How growth marketers can identify and solve the problem of competitors being recommended instead of you. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, when users ask AI for solutions in your category, competitors get mentioned while you're invisible. Here's how to change that. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
Competitors capture AI-referred leads you should be getting
Growth channels don't include AI visibility
Competitor content strategy is winning the AI channel
AI recommendations favor established players
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Analyze how competitors structure content for AI
Create comparison pages highlighting your advantages
Build comprehensive FAQ content
Increase content velocity in your topic area
Get mentioned on authoritative industry sites
Clearly articulate differentiation on every key page
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers