Growth Marketers: Help AI Understand Your Product
How growth marketers can identify and solve the problem of ai doesn't understand what your product does. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, aI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI provides vague or incorrect descriptions
Key value propositions aren't communicated by AI
AI miscategorizes or confuses your offering
Technical details are oversimplified
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Write content for someone with zero context about your space
Add an FAQ addressing 'What is [product]?' and 'What does [product] do?'
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers