Growth Marketers: Why ChatGPT Doesn't Recommend Your Brand
How growth marketers can identify and solve the problem of not appearing in chatgpt recommendations. Role-specific strategies and action items.
Why This Matters for Growth Marketers
AI search is an emerging high-intent channel where users are actively seeking solutions. Early optimization means less competition and lower acquisition costs compared to saturated traditional channels. Growth marketers who add AI to their channel mix gain a significant advantage.
Signs Growth Marketers Should Recognize
AI channel shows zero attribution in your growth metrics
Competitors appear in AI while your optimized pages don't
High-intent AI queries in your category exclude your brand
Content investments aren't translating to AI visibility
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Add AI-referred traffic to your attribution models
Create programmatic content at scale for AI indexing
Optimize high-intent pages for AI citation
Build AI visibility into your growth experimentation
Test content formats that get AI recommendations
Track AI channel performance alongside other channels
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers