CMOs: Why ChatGPT Doesn't Recommend Your Brand
How cmos can identify and solve the problem of not appearing in chatgpt recommendations. Role-specific strategies and action items.
Why This Matters for CMOs
As CMO, you're responsible for brand visibility across all channels. AI is becoming a primary discovery channel—when prospects ask ChatGPT or Claude for recommendations, your brand needs to appear. CMOs who ignore this emerging channel risk losing market share to competitors who optimize early.
Signs CMOs Should Recognize
Your brand is invisible when prospects ask AI for solutions—competitors dominate
Marketing dashboards show zero AI-referred traffic while competitors report growth
Sales team reports prospects saying "AI recommended [competitor] instead"
Brand awareness metrics don't translate to AI visibility
Solutions for CMOs
Strategies tailored for cmos:
Add AI visibility metrics to your marketing dashboard
Brief your content team on AI-optimized content creation
Allocate budget for AI-specific optimization initiatives
Integrate AI visibility into your overall brand strategy
Run competitive analysis on AI recommendations
Establish AI visibility KPIs and reporting cadence
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team