SEO Managers: Why ChatGPT Doesn't Recommend Your Brand
How seo managers can identify and solve the problem of not appearing in chatgpt recommendations. Role-specific strategies and action items.
Why This Matters for SEO Managers
Traditional SEO is evolving. AI assistants are changing how people search and discover information. SEO managers who add AI visibility to their toolkit become more valuable, while those who ignore it risk becoming obsolete as search behavior shifts.
Signs SEO Managers Should Recognize
Traditional SEO success doesn't extend to AI visibility
AI crawlers aren't accessing your optimized content
Competitors rank in both Google and AI while you only rank in Google
SEO metrics don't capture AI-referred traffic opportunities
Solutions for SEO Managers
Strategies tailored for seo managers:
Expand robots.txt to include all AI crawler user agents
Create AI-specific content optimization guidelines
Build AI visibility monitoring into your SEO stack
Develop playbooks for AI optimization
Train team on differences between Google and AI SEO
Add AI crawler metrics to your reporting
Action Items for SEO Managers
Start with these concrete steps:
Audit robots.txt for all AI crawler user agents
Implement structured data across key pages
Create AI-specific content optimization guidelines
Set up manual AI query testing protocols
Document AI visibility improvements for stakeholders