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SEO Managers

AI SEO Guide for SEO Managers

How SEO managers can expand their skill set to include AI visibility optimization and future-proof their career.

Why AI Visibility Matters for SEO Managers

Traditional SEO is evolving. AI assistants are changing how people search and discover information. SEO managers who add AI visibility to their toolkit become more valuable, while those who ignore it risk becoming obsolete as search behavior shifts.

Common Challenges

1

AI optimization requires new skills beyond traditional SEO

2

Measuring AI visibility lacks standardized tools

3

Balancing traditional SEO with AI optimization

4

Explaining AI SEO value to leadership

5

Keeping up with rapidly evolving AI landscape

Key Priorities

1

Learn the technical requirements for AI crawler access

2

Understand how different AI platforms discover content

3

Develop AI-specific content optimization guidelines

4

Build monitoring systems for AI visibility

5

Create AI SEO playbooks for your organization

Action Items

Start with these concrete steps:

1

Audit robots.txt for all AI crawler user agents

2

Implement comprehensive structured data across the site

3

Create content guidelines optimized for AI comprehension

4

Set up manual AI query testing protocols

5

Document AI visibility improvements for stakeholders

Key Metrics to Track

AI crawler access and indexing rates

Structured data coverage and validity

Brand mention frequency in AI responses

Content citation rate by Perplexity and similar

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