SEO Managers: Stop AI from Recommending Discontinued Products
How seo managers can identify and solve the problem of ai recommends discontinued products. Role-specific strategies and action items.
Why This Matters for SEO Managers
For SEO Managers, aI systems are recommending products or services you no longer offer, frustrating potential customers. Learn how to clean up your AI presence. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs SEO Managers Should Recognize
AI recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
AI doesn't know about your latest product lineup
Solutions for SEO Managers
Strategies tailored for seo managers:
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Build authority for current products with fresh content
Contact external sites to update their information
Action Items for SEO Managers
Start with these concrete steps:
Audit robots.txt for all AI crawler user agents
Implement structured data across key pages
Create AI-specific content optimization guidelines
Set up manual AI query testing protocols
Document AI visibility improvements for stakeholders