Growth Marketers: Stop AI from Recommending Discontinued Products
How growth marketers can identify and solve the problem of ai recommends discontinued products. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, aI systems are recommending products or services you no longer offer, frustrating potential customers. Learn how to clean up your AI presence. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
AI doesn't know about your latest product lineup
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Build authority for current products with fresh content
Contact external sites to update their information
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers