How to Test Your AI Visibility
A systematic method to test whether ChatGPT, Claude, Perplexity, and other AI systems know about and accurately describe your brand.
Before you can improve your AI visibility, you need to know where you stand. This guide shows you how to systematically test what AI systems know about your brand and identify gaps.
Step-by-Step Guide
Test brand awareness queries
Ask each major AI assistant 'What is [Your Company Name]?' and evaluate the response. Does it know you exist? Is the information accurate and current?
Tips:
- Test on ChatGPT, Claude, Perplexity, and Gemini
- Document responses for comparison
- Note any inaccuracies or outdated information
Test category queries
Ask 'What are the best [your category] tools/companies?' and see if you're mentioned. This reveals your competitive positioning in AI recommendations.
Tips:
- Try multiple phrasings of the question
- Note which competitors are mentioned
- Check if your key differentiators are captured
Test product/service queries
Ask specific questions about your products or services: 'What does [Product] do?' and 'What are the features of [Product]?'
Tips:
- Test all major products/services
- Check feature accuracy
- Note missing or incorrect information
Test Perplexity citations
Search for your topic on Perplexity and check if your site appears in citations. Perplexity provides visible source attribution.
Tips:
- Search for queries you should rank for
- Check which competitors are cited
- Note the types of content that get cited
Document and compare
Create a scorecard comparing your AI visibility across platforms and versus competitors. Track this monthly to measure improvement.
Tips:
- Create a simple spreadsheet tracker
- Score on a 1-5 scale for each dimension
- Set up monthly testing cadence
Common Mistakes to Avoid
Testing only once and not tracking over time
Only testing on one AI platform
Not comparing against competitors
Ignoring Perplexity citation visibility
Not documenting baseline before optimization
Expected Results
Clear understanding of current AI visibility
Identification of specific gaps to address
Competitive intelligence on AI positioning
Baseline metrics to track improvement