Back to Glossary
AI & LLM

AI Hallucination

When an AI system generates false, misleading, or fabricated information that appears plausible but has no basis in reality or training data.

Understanding AI Hallucination

AI hallucinations occur when language models confidently produce incorrect information, invented facts, or nonexistent sources. For brand visibility, hallucinations can mean AI systems misrepresent your product features, pricing, or company information. Combating hallucinations requires clear, authoritative content that AI systems can reliably reference, reducing the likelihood of fabricated information about your brand.

Related Resources

Related Terms

AI VisibilityRAG (Retrieval-Augmented Generation)Grounding

Helpful Checklists

AI SEO Audit ChecklistChatGPT Optimization ChecklistStructured Data Implementation ChecklistProgrammatic SEO Launch Checklist

Templates

Robots.txt for AI Crawlersllms.txt File TemplateOrganization Schema (JSON-LD)Article Schema (JSON-LD)

Want to Improve Your AI Hallucination?

Get a comprehensive audit of your current AI visibility and learn how to improve.

Browse More Terms

AI AgentAI CrawlersAI SEOAI VisibilityChain of ThoughtCitation AuthorityContext WindowE-E-A-TEmbeddingsFew-shot LearningFine-tuningGroundingInferenceJSON-LDLLM OptimizationMultimodal AIProgrammatic SEOPrompt EngineeringRAG (Retrieval-Augmented Generation)Robots.txtSemantic HTMLStructured DataTokenizationTopical AuthorityVector SearchZero-shot Learning