SEO Managers: Get AI to Recognize Your Latest Updates
How seo managers can identify and solve the problem of ai doesn't know your recent updates. Role-specific strategies and action items.
Why This Matters for SEO Managers
For SEO Managers, you've launched new features, products, or updates but AI systems still describe your old offerings. Bridge the knowledge gap. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs SEO Managers Should Recognize
AI describes your product based on old versions
Recent feature launches aren't mentioned by AI
AI knowledge seems frozen at a past point in time
Competitors' updates are reflected but yours aren't
Solutions for SEO Managers
Strategies tailored for seo managers:
Create dedicated pages for major updates and features
Publish blog posts announcing significant changes
Update core pages to reflect new capabilities
Build external coverage through PR and partnerships
Make changelog and release notes crawlable
Add update dates prominently to key pages
Action Items for SEO Managers
Start with these concrete steps:
Audit robots.txt for all AI crawler user agents
Implement structured data across key pages
Create AI-specific content optimization guidelines
Set up manual AI query testing protocols
Document AI visibility improvements for stakeholders