CMOs: Get AI to Recognize Your Latest Updates
How cmos can identify and solve the problem of ai doesn't know your recent updates. Role-specific strategies and action items.
Why This Matters for CMOs
For CMOs, you've launched new features, products, or updates but AI systems still describe your old offerings. Bridge the knowledge gap. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
AI describes your product based on old versions
Recent feature launches aren't mentioned by AI
AI knowledge seems frozen at a past point in time
Competitors' updates are reflected but yours aren't
Solutions for CMOs
Strategies tailored for cmos:
Create dedicated pages for major updates and features
Publish blog posts announcing significant changes
Update core pages to reflect new capabilities
Build external coverage through PR and partnerships
Make changelog and release notes crawlable
Add update dates prominently to key pages
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team