Growth Marketers: Get AI to Recognize Your Latest Updates
How growth marketers can identify and solve the problem of ai doesn't know your recent updates. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, you've launched new features, products, or updates but AI systems still describe your old offerings. Bridge the knowledge gap. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI describes your product based on old versions
Recent feature launches aren't mentioned by AI
AI knowledge seems frozen at a past point in time
Competitors' updates are reflected but yours aren't
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Create dedicated pages for major updates and features
Publish blog posts announcing significant changes
Update core pages to reflect new capabilities
Build external coverage through PR and partnerships
Make changelog and release notes crawlable
Add update dates prominently to key pages
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers