SEO Managers: Make Your Documentation Discoverable by AI
How seo managers can identify and solve the problem of ai can't find your documentation. Role-specific strategies and action items.
Why This Matters for SEO Managers
For SEO Managers, users ask AI for help with your product but it can't find or cite your documentation. Get your docs into AI knowledge. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs SEO Managers Should Recognize
AI gives generic answers instead of citing your docs
Users report AI couldn't help them with your product
Technical questions get wrong or incomplete answers
Competitor documentation gets cited instead of yours
Solutions for SEO Managers
Strategies tailored for seo managers:
Make documentation publicly accessible without login
Publish docs as HTML pages, not just PDFs or apps
Implement proper heading hierarchy in docs
Link documentation prominently from your main site
Add TechArticle and HowTo schema to doc pages
Create an llms.txt file pointing to key documentation
Action Items for SEO Managers
Start with these concrete steps:
Audit robots.txt for all AI crawler user agents
Implement structured data across key pages
Create AI-specific content optimization guidelines
Set up manual AI query testing protocols
Document AI visibility improvements for stakeholders