Growth Marketers: Make Your Documentation Discoverable by AI
How growth marketers can identify and solve the problem of ai can't find your documentation. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, users ask AI for help with your product but it can't find or cite your documentation. Get your docs into AI knowledge. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI gives generic answers instead of citing your docs
Users report AI couldn't help them with your product
Technical questions get wrong or incomplete answers
Competitor documentation gets cited instead of yours
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Make documentation publicly accessible without login
Publish docs as HTML pages, not just PDFs or apps
Implement proper heading hierarchy in docs
Link documentation prominently from your main site
Add TechArticle and HowTo schema to doc pages
Create an llms.txt file pointing to key documentation
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers