Growth Marketers: Get Cited More Often by AI Assistants
How growth marketers can identify and solve the problem of low citation rate in ai responses. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, aI mentions your category but rarely cites your specific content or brand. Increase your citation frequency with these strategies. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
Your expertise isn't being cited by AI
AI discusses relevant topics without referencing you
Competitors get citations you should be getting
Content quality doesn't translate to AI citations
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Publish original research with specific statistics
Create quotable data points and findings
Structure content with clear, citable statements
Build domain authority through quality backlinks
Write definitive guides that become go-to resources
Include specific numbers, percentages, and findings
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers