Growth Marketers: Get Your Content Indexed by AI
How growth marketers can identify and solve the problem of content not being indexed by ai systems. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, your content exists but AI systems haven't discovered or indexed it. Learn how to get your pages into AI training and retrieval systems. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
New content isn't reaching AI systems
AI has no knowledge of recent updates
Minimal AI crawler activity on your site
Indexing issues limit AI discovery
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Create and submit comprehensive XML sitemap
Improve internal linking to distribute authority
Optimize page speed for crawler efficiency
Ensure content is server-rendered, not client-only
Submit to Bing Webmaster Tools (used by multiple AI systems)
Link new content from your homepage or hub pages
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers