AI 검색, B2B 가시성, 그리고 디스커버리의 미래에 대한 인사이트
The landscape of search has fundamentally transformed. Today, over 700 million people use ChatGPT weekly, and Google's AI Overviews appear on 55% of searches, with AI-referred sessions jumping 527% between January and May 2025. Unlike traditional search engines that display lists of links, AI search engines use large language models to synthesize information from multiple sources and deliver direct answers—they don't just fetch, they understand, interpret, and generate. This shift has created a new discipline called Generative Engine Optimization (GEO), which optimizes content not for clicks but for citations in AI-generated responses. Early data shows GEO delivers 4.4x higher conversions than traditional SEO. The question isn't whether AI search will impact your business—it's whether you're ready to adapt before your competitors do.