CMOs: Why ChatGPT Doesn't Recommend Your Brand
How cmos can identify and solve the problem of not appearing in chatgpt recommendations. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
As CMO, you're responsible for brand visibility across all channels. AI is becoming a primary discovery channel—when prospects ask ChatGPT or Claude for recommendations, your brand needs to appear. CMOs who ignore this emerging channel risk losing market share to competitors who optimize early.
CMO가 인지해야 할 징후
Your brand is invisible when prospects ask AI for solutions—competitors dominate
Marketing dashboards show zero AI-referred traffic while competitors report growth
Sales team reports prospects saying "AI recommended [competitor] instead"
Brand awareness metrics don't translate to AI visibility
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Add AI visibility metrics to your marketing dashboard
Brief your content team on AI-optimized content creation
Allocate budget for AI-specific optimization initiatives
Integrate AI visibility into your overall brand strategy
Run competitive analysis on AI recommendations
Establish AI visibility KPIs and reporting cadence
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team