CMOs: Get Cited More Often by AI Assistants
How cmos can identify and solve the problem of low citation rate in ai responses. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, aI mentions your category but rarely cites your specific content or brand. Increase your citation frequency with these strategies. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
Thought leadership content isn't getting AI citations
Brand content is invisible to AI citation systems
Competitors get cited for topics you're expert in
Marketing content doesn't appear in AI sources
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Publish original research with specific statistics
Create quotable data points and findings
Structure content with clear, citable statements
Build domain authority through quality backlinks
Write definitive guides that become go-to resources
Include specific numbers, percentages, and findings
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team