CMOs: Fix Outdated AI Information About Your Brand
How cmos can identify and solve the problem of ai giving outdated information about your brand. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, aI assistants are telling users wrong or outdated information about your company, products, or services. Learn how to correct this. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
AI mentions old campaigns, positioning, or brand messages
Outdated pricing appears in AI responses about your products
Rebranding efforts aren't reflected in AI descriptions
AI provides inconsistent information vs. current marketing
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Audit and update all pages with current, accurate information
Add 'Last Updated' dates to key pages to signal freshness
Implement proper canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated 'About' page with current company information
Reach out to third-party sites to update their information about you
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team