CMOs: Help AI Understand Your Product
How cmos can identify and solve the problem of ai doesn't understand what your product does. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, aI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
AI provides vague or incorrect descriptions
Key value propositions aren't communicated by AI
AI miscategorizes or confuses your offering
Technical details are oversimplified
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Write content for someone with zero context about your space
Add an FAQ addressing 'What is [product]?' and 'What does [product] do?'
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team