Growth Marketers: Help AI Understand Your Product
How growth marketers can identify and solve the problem of ai doesn't understand what your product does. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
For Growth Marketers, aI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
그로스 마케터가 인지해야 할 징후
AI provides vague or incorrect descriptions
Key value propositions aren't communicated by AI
AI miscategorizes or confuses your offering
Technical details are oversimplified
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Write content for someone with zero context about your space
Add an FAQ addressing 'What is [product]?' and 'What does [product] do?'
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap