Growth Marketers: Why ChatGPT Doesn't Recommend Your Brand
How growth marketers can identify and solve the problem of not appearing in chatgpt recommendations. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
AI search is an emerging high-intent channel where users are actively seeking solutions. Early optimization means less competition and lower acquisition costs compared to saturated traditional channels. Growth marketers who add AI to their channel mix gain a significant advantage.
그로스 마케터가 인지해야 할 징후
AI channel shows zero attribution in your growth metrics
Competitors appear in AI while your optimized pages don't
High-intent AI queries in your category exclude your brand
Content investments aren't translating to AI visibility
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Add AI-referred traffic to your attribution models
Create programmatic content at scale for AI indexing
Optimize high-intent pages for AI citation
Build AI visibility into your growth experimentation
Test content formats that get AI recommendations
Track AI channel performance alongside other channels
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap