Growth Marketers: Fix Outdated AI Information About Your Brand
How growth marketers can identify and solve the problem of ai giving outdated information about your brand. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
For Growth Marketers, aI assistants are telling users wrong or outdated information about your company, products, or services. Learn how to correct this. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
그로스 마케터가 인지해야 할 징후
AI provides outdated information about your growth marketers responsibilities
Old content still appears in AI responses
Recent updates aren't reflected in AI knowledge
AI gives inconsistent information across queries
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Audit and update all pages with current, accurate information
Add 'Last Updated' dates to key pages to signal freshness
Implement proper canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated 'About' page with current company information
Reach out to third-party sites to update their information about you
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap