Growth Marketers: Why AI Recommends Your Competitors Over You
How growth marketers can identify and solve the problem of competitors being recommended instead of you. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
For Growth Marketers, when users ask AI for solutions in your category, competitors get mentioned while you're invisible. Here's how to change that. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
그로스 마케터가 인지해야 할 징후
Competitors capture AI-referred leads you should be getting
Growth channels don't include AI visibility
Competitor content strategy is winning the AI channel
AI recommendations favor established players
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Analyze how competitors structure content for AI
Create comparison pages highlighting your advantages
Build comprehensive FAQ content
Increase content velocity in your topic area
Get mentioned on authoritative industry sites
Clearly articulate differentiation on every key page
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap