CMOs: Unblock AI Crawlers from Your Website
How cmos can identify and solve the problem of ai crawlers blocked by robots.txt. Role-specific strategies and action items.
CMO에게 이 문제가 중요한 이유
For CMOs, your robots.txt is preventing AI systems from accessing your content. This simple fix can dramatically improve your AI visibility. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
CMO가 인지해야 할 징후
AI crawlers can't access your content
Robots.txt configuration blocks AI bots
Technical setup prevents AI discovery
No AI-referred traffic due to crawler blocks
CMO를 위한 해결 방안
CMO에 맞춘 전략:
Add explicit allow rules for GPTBot, ClaudeBot, PerplexityBot
Review and update robots.txt to allow AI crawlers
Remove overly broad disallow rules
Test robots.txt with Google's testing tool
Monitor server logs to confirm AI crawlers are accessing your site
Consider creating an llms.txt file for AI-specific guidance
CMO를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team