Growth Marketers: Unblock AI Crawlers from Your Website
How growth marketers can identify and solve the problem of ai crawlers blocked by robots.txt. Role-specific strategies and action items.
그로스 마케터에게 이 문제가 중요한 이유
For Growth Marketers, your robots.txt is preventing AI systems from accessing your content. This simple fix can dramatically improve your AI visibility. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
그로스 마케터가 인지해야 할 징후
AI crawlers can't access your content
Robots.txt configuration blocks AI bots
Technical setup prevents AI discovery
No AI-referred traffic due to crawler blocks
그로스 마케터를 위한 해결 방안
그로스 마케터에 맞춘 전략:
Add explicit allow rules for GPTBot, ClaudeBot, PerplexityBot
Review and update robots.txt to allow AI crawlers
Remove overly broad disallow rules
Test robots.txt with Google's testing tool
Monitor server logs to confirm AI crawlers are accessing your site
Consider creating an llms.txt file for AI-specific guidance
그로스 마케터를 위한 실행 항목
다음 구체적인 단계부터 시작하세요:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap