Growth Marketers: Unblock AI Crawlers from Your Website
How growth marketers can identify and solve the problem of ai crawlers blocked by robots.txt. Role-specific strategies and action items.
Why This Matters for Growth Marketers
For Growth Marketers, your robots.txt is preventing AI systems from accessing your content. This simple fix can dramatically improve your AI visibility. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs Growth Marketers Should Recognize
AI crawlers can't access your content
Robots.txt configuration blocks AI bots
Technical setup prevents AI discovery
No AI-referred traffic due to crawler blocks
Solutions for Growth Marketers
Strategies tailored for growth marketers:
Add explicit allow rules for GPTBot, ClaudeBot, PerplexityBot
Review and update robots.txt to allow AI crawlers
Remove overly broad disallow rules
Test robots.txt with Google's testing tool
Monitor server logs to confirm AI crawlers are accessing your site
Consider creating an llms.txt file for AI-specific guidance
Action Items for Growth Marketers
Start with these concrete steps:
Set up UTM parameters to track AI-referred traffic
Identify top 20 questions prospects ask AI about your category
Create dedicated content answering each question
Run weekly AI query tests to monitor changes
Build AI visibility into your experimentation roadmap
Helpful Resources
Growth Marketers Guide
Complete guide for growth marketers